PBU

In collaboration with Sunrise, I developed a visual identity for PBU’s Instagram universe, @pust.bare.ud – a digital space created for pedagogues to pause and exhale. Rooted in PBU’s existing brand, the identity takes on a softer, more personal tone. The profile engages its audience through calming visuals, breathing exercises, and financial tips – resulting in high interaction through likes, comments, saves, and views.

Curious? Step into the universe at @pust.bare.ud and experience how visual identity can create calm, clarity – and connection.